Sexuality has been employed in advertising since the beginning of advertising itself. Sexual appeals used in ads are of many types and consist of a variety of elements. They often are grounded in visual elements, such as attractive models, and may portray varying degrees of nudity and suggestiveness. Over the past two decades, the use of increasingly explicit sexual imagery in consumer-oriented print advertising has become almost commonplace.Whether it’s good or bad – sexuality is considered one of the most powerful tools of marketing and particularly advertising. So when it comes to creating an advertisement and you don’t have too many clever ideas – always remember one general rule – sex sells.
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